If your organization or business has a Facebook page, make sure you’re periodically checking out the built-in metrics Facebook provides. You can find valuable information about who looks at your page (including age and gender), when they’re on line, and how many likely views or clicks your content is getting.
- When is the best time to post on your Facebook page? You can see when the folks who “like” your page are on Facebook.
- Are the older folks on at a different time than the younger set? If so, think about which audience you’re most concerned with reaching and send it when most of that target audience is usually on line.
- How many people actually saw that video you posted? Take a look at your Facebook “Insights” to get an idea.
- Need to analyze whether your paid content is worth the cost? You can get a general idea here.
It’s no secret that reaching even your Facebook fans is getting harder and harder. Just because someone “likes” your page doesn’t mean they’ll see all of your posts. There are so many people and posts that Facebook automates who gets to see what from whom. It can be frustrating for sure.
Of course, that’s how Facebook is making its money these days. We buy ads and/or sponsor our posts to make it more likely that the people we want to see us, actually have a chance to see us.
Want to learn more? This site has an ‘oldie but goodie’ video that gives a very simple overview of all you can learn from Facebook Insights.