A few posts back, we talked about how LinkedIn can be an important tool for organizational members. But how about LinkedIn benefits for the organization itself? Although there are more compatibilities with business (winning new customers, finding vendors, business referrals), there are quite a few ways that non-profits can benefit from a presence on LinkedIn. Guy Kawasaki, who writes for the blog entitled, Open Forum posted an article called, Ten Ways for Small Businesses to Use LinkedIn.
Among those ten points were several that could be of value to non-profits:
- Keep in touch with people who care the most about your organization.
- Build your network. Because you can find people who have similar interests and backgrounds, you can find people who you might otherwise overlook.
- Get answers for tough questions with some help from your friends.
- Help out others who might have questions in your area of expertise.
- Raise funding. It never hurts to stay connected with your donors. If they’re on LinkedIn, you should be too.
Have you started using LinkedIn for yourself? Can you see any logical extensions for your organization?