Check out some examples of what we’ve been talking about on this blog over the past weeks and how they work “in real life”.
Here is an article on a cute little survivor/amputee in Haiti (http://tinyurl.com/y9ytdzm). Note that I used tiny url to make the very long link (http://www.ncbaptist.org/index.php?id=story&tx_ttnews%5Btt_news%5D=330&cHash=4fa5b1334bd3cbc857090…) much shorter. (See the blog post TINY URL! for more information on this.)
Notice that I used four colorful pictures that allow our readers to make a stronger connection with our story and the people in it. (See PHOTO SHARING = RELATIONSHIP BUILDING for more on this.)
I also took the opportunity to record the interview that accompanied this story and made a short podcast out of it. Here that is. Notice that I linked to the podcast at the bottom of my print story so I’m cross-promoting my resources.
You’ll notice that the quality of the podcast was not pristine but it was very good phone quality and the strong content makes it worth a less than perfect presentation. It certainly helps me to turn this all around quickly because I can edit my own podccsts. That way I don’t have to wait for an audio editor to prepare the file for me. Remember when I talked about Audacity in my previous post entitled, GIVE THE GIFT OF AUDIO. Audacity is a free audio editor that you can download to edit your own podcasts. It’s available for Macs and PCs. You don’t actually have to set up a podcast to use audio in your blog, however. You might just choose to use an audio player that your blog readers can click on to listen.
Please note that if you choose to record and edit your own podcasts, you are responsible for policing the quality. Consult your Creative Team or IT folks for help in purchasing a good digital recorder and microphone and some tips on making quality recordings. You can request a custom musical introduction that will mark your podcast and make it more recognizable to your listeners.
I then added a quick note on the story to my Twitter account:
Finally, our news articles are available on an RSS feed. (See the blog post RSS FEEDS—REALLY SIMPLE.) That means that people can sign up for an email so this story will show up in their email box the morning after it was posted on the Web.