Looking for a way to reach out to women through your organization? Give some thought to using Pinterest. Some of the most recent data shows more than 11 million unique MONTHLY visitors to Pinterest and a total of just under 25 million unique visitors since its launch in 2010. 83% of its worldwide users are women. See the article, Pinterest, A review of social media’s newest sweetheart for more stats.
Since the earliest days of its success, businesses have been trying to figure out how to connect with all the ladies who love this image bulletin board. It’s been embraced by a long list of retails (from national megabrands to little start-ups).
Pinterest just made it easier for businesses to engage by creating Business Pinterest and paving the way for organizations to get on board. But what about non-profits, ministries, and churches? How can you connect?
Just think images. What are the pictures that define you and describe your organization? Infographics, logos, book covers, and CD images all count! Pin ‘em up there with a link back to your website and see what happens. Here’s an example from Christian Medical and Dental Associations.
It’s too early to tell if non-profits will have much success in harnessing the excitement whirling around Pinterest. Even retailers have suggested that referrals from Pinterest are more frequently “window shoppers” as opposed to referrals from Facebook. But as with any new social media venue, sometimes the earliest adopters get the spoils.
Do you know of any non-profits using Pinterest to connect? If so, let us know so we can learn more.