Have a bunch of stills that you want to weave into a story? Put together a script, shoot a few interviews (nothing fancy but make sure they’re HD video and high-quality audio), add a few b-roll shots and you have what you need to start editing! We did this one (below) for a start-up non-profit called 7 Billion Reasons on a small budget. They used it (along with a lot of hard work and personal appeals) to raise enough money to begin building a school building in Busia, Uganda. Congrats you all!
We were very fortunate with this little video (below), which served as the theme for the year-end campaign for Clothed in Hope. A professional volunteer had already been to Zambia and shot the footage and it was beautiful! We used the existing footage and wove it into a three-part story that we unveiled throughout the month of December. The video was supplemented by a nice mailing right after Thanksgiving and we sent emails, Facebook posts, tweets, and Instagram photos AND VIDEOS to promote the unveiling of each chapter. So much fun! It was a beautiful campaign.
Here (below) is a sample of a lower-cost video produced with a still camera that has video and audio capabilities. I also used a digital recorder to capture natural sound and the interviews.
The video below is an example of a quick Christmas greeting or a video postcard you can send to donors to let them get a peek at your staff and the great things happening every day in your organization. Here’s a quick article about how I did this and how you can start producing the same thing for your non-profit. I can help you get things set up if you are “technologically challenged.” 🙂
Of course, it’s always nice to work with the professionals who are talented and quick to do whatever you can envision. For this video, we created a concept and a storyboard and gathered the audio and stills. We worked with a wonderful graphics animator to make it happen.